SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

The Hopi and Their Jewelry

Hopi Silver Overlay Jewelry

The jewelry of the Hopi has a style distinct from that of the other Native Americans. The Hopi are known for the use of silver overlay, which utilizes a technique of fusing two layers of silver. The eye-catching and often elaborate design is on the top layer, while the bottom layers serves as a base.

It was not so long ago that the Hopi developed this technique. In fact the Hopi were not much into the making of silver. In their relative isolation on the northeastern Arizona high plains, or mesas, they were somewhat firewalled (so to speak) against external influences. Even their interaction with other Native Americans was limited.

Silversmithing of Native Americans

So while the Navajo learned and developed their silversmithing skills, a technique brought to the south-west of the American continent by the Spaniards, and which was then taken up by the Zuni, the Hopi were still practicing their own artistic heritage based on weaving and pottery. They were also adept at the making of kachina dolls, for which they deservedly remain renowned.

Time, of course, would not stand still, and even reliably isolated communities began to open up. Trading and commerce grew and the Hopi through their interaction with the Zuni exposed them to the craft of silver jewelry, at which the Zuni were now skilled. Lanyade, a Zuni, learned his silversmithing from the Navajo, and began to sell his silver jewelry. He travelled among the Hopi and Sikyatala became his student in 1898.

Sikyatala

Sikyatala is credited to be the first Hopi silversmith. It is reported that while Lanyade was at the Hopi reservation for four months, making and selling his silver jewelry pieces, Sikyatala was studiously observing and learning from the master at close range.

Sikyatala then began to use the technique of making silver jewelry. Other Hopi also began to follow and emulate the work of Sikyatala. In time the Hopi developed their own style, that of using overlay silver.

Hopi Silversmiths Paul Saufie and Fred Kabote

This technique did not so much evolve as was created by the Hopi silversmiths Paul Saufkie and Fred Kabote who were involved in a program at the Museum of Northern Arizona in 1938. After World War II the Hopi Guild was formed to encourage a program of silversmith training .

The designs of the silver overlay jewelry of the Hopi were also unique in that they adapted designs from the old broken pottery pieces of the 15th and 16th centuries. New motifs were also incorporated by the Hopi Guild, including kachina symbols.

The cross-currents in Native American jewelry nowdays mean that there are cross-influences as well. And different styles from the different currents may well find themselves evident in any piece of modern American Native jewelry.

But the fascinating development of Native American silversmiths and their crafts, in their different streams of artistic design, does not entirely obscure the original creativity. The silver overlay technique was the creation of the Hopi, even if it may now be employed by others.

Michael Kabotie

In ending, it may be noted that the work of Fred Kabote was continued by his son Michael Kabote (also spelled 'Kabotie'). Michael Kabotie recently passed away at the age of 67. He was a trail-blazer in the Native American fine arts movement, both as a Hopi artist and jeweler. His paintings were well-received, depicting traditional Hopi life. For a number of years, he also tapped the Hopi overlay technique at the Idyllwild Arts program in Southern California.

Prepaid Credit Cards for Teenagers – Are They Good Or Bad?

The words credit cards and teenagers used in the same sentence is enough to strike terror in the hearts of most parents, and with good reason. Teenagers like to spend money. There is no way around it. There are clothes, music, movies, shoes, games, junk food and an assortment of other things to buy when you are a teenager. A credit card would certainly get them into trouble in no time. However, there is such a thing as prepaid credit cards for teenagers. This could be the answer for both you and your teenagers.

Getting a credit card of this kind for your teenager can set him on the path of learning how to manage money responsibly and earning some positive money managing skills. So while a regular credit card would most likely be too much temptation to handle, prepaid credit cards for teenagers can actually be a good idea.

If you are thinking of this as an option for your teenager, there are several different programs to investigate. You will want to explore just what choices there are available for prepaid credit cards for teenagers, and then select the one that suits you and your teenager best.

First Bank & Trust of Brookings, SD offers the Allow Prepaid Mastercard. This is a prepaid credit card for high school students and teenagers. It also comes with parental control to help monitor your teen's spending. There is an activation fee of $ 19.95 as well as a reload fee of $ 2.50 per $ 100. The monthly maintenance fee is $ 3.50.

The US Bank Visa Buxx Card is specifically made for teenagers 13 years and older. For this prepaid credit card for teenagers, there is an enrollment fee of $ 10 – $ 15 dollars and a reload fee of free to $ 2.50. There is not actually a monthly maintenance fee for this card. However, this is a $ 2 fee for an inactive account that is applied monthly if needed.

The above are examples of what is available in the form of prepaid credit cards for teenagers. Of course you will want to do your own research and possibly check with your bank to see if they have any sort of plan available for your teenager. If you have an active checking account with a financial institution, you may find a better deal in securing a prepaid credit card for your teenager. Whatever card you choose, be sure that you make full use of the parental monitoring of spending option. This is about learning to manage money and spending spreads will not help in this pursuit.

Search Engine Optimization Technique of Choice

Search Engine Optimization is the technique of ranking a web page or site high in the free search engines listings.

The Search Engine Optimization effort evolves optimizing the various tags in the html such as the title tag, headers, alt tags, anchor text, keywords and more.

There are onsite and offsite Search Engine Optimization that both play a big part in your SEO endeavor.

Onsite returns to the tags describe above as well as the content, navigation, and many other factors.

Offsite returns to links from other sites pointing to yours. For some search engines this can also include how many visitors you receive, how they click on various links and more.

You can tune up your website by using keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Beside online optimization, you also want to do offline optimization. This will include regular practices such as submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site.

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably does not like Black Hat techniques. Be sure to only use the white hat techniques.

Some people strongly think that Pay-per-click may lead to a quicker conversion rate and earn them money more quickly. There is a place for paid advertising, but you are missing out on a potential broad audience who trusts a site more that is perceived as relevant but does not have to pay for promoting. Search Engine Optimization is vital for your website. You can save a lot of capital by not having to rely entirely on paid advertising, and you ever reach a wider audience.

If you are considering entering the world of Internet Marketing and making money online, you want to understand how Search Engine Optimization works, otherwise you will not know how to make your site seen by your target audience. Even if you end up outsourcing all or part of your SEO activities, a working knowledge of SEO will help you decide if the company or individuals you are working with is reputable.

Some people believe that SEO is difficult and being ranked well by search engines is near impossible. That's not true. Anyone can vastly improve their position in search engines. It's not very difficult. You just have to know what to do and apply it. To make a search engine positioning campaign worthwhile, however, you must have the right information The dynamic nature of the Internet means that various types of listings are displayed in search engines result pages, which mainly include pay per click advertisements, paid inclusion listings and organic search results. SEO focus on advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.